Key Experience Overview
Background & Expertise
Director - Strategic Business Partner & Business Relationship Manager (for Global Franchises)
- Novartis Pharma AG - Basel
March 2016 - Present
​[ +9 years - ]
Part of Data Digital IT (ex. NBS Global Commercial IT), Service Delivery Marketing Team with several roles updates.
​
Go-To-Person for Global Franchise (Basel).
-
Develop and enhance trust based relationships with business, provide consultancy, expert guidance, leading initiatives to identify opportunities and manage portfolio plan.
-
Identify digital & technology trends that could potentially impact services delivered and managing and partner with 3rd parties.
-
Lead and deliver global Programs/Projects initiatives in the areas of i,e Patient activation, support HCP engagement, disease awareness and much more...
-
Support business priorities in their digital strategy.
-
Ensure business strategy is aligned with CIT, manage expectations and drive adoption of CIT service & solutions.
-
Capture / shape business demand and requirements, identify risks. Oversee portfolio for all global Franchises, leverage solutions across Novartis, while enabling CPO adoption and collaboration. Ensure creation of CIT capabilities to match business needs and track customer satisfaction level.
-
Monitor service performance and ensure adherence to compliance, quality, IT security & Novartis standards by collaborating with wider functions i.e DPO, Legal, Compliance, ISRM, Digital Governance etc...
-
Enable knowledge sharing across franchises, regions and CPO's.
Global Senior Digital &Â IT Manager
– Novartis Pharma AG - Basel
January 2015- February 2016
[ 1 year 1 month ]
Basel, Switzerland
​
External Consultant - Part of Global Commercial - Digital Solution Center CoE
Responsible for Neuroscience, Dermatology & Immunology Franchises.
-
Work customer business facing and drive project portfolio within the framework of the Digital Solution Center (websites, portals, mobile apps, and virtual events, analytics, SEO/SEM, Social Media and Digital improvements).
-
Deliver ground-breaking new digital services that impact patients, payers and providers with seamless customer engagement, disease and lifestyle tracking, and outcomes.
-
Foster innovation in the digital space by adding cross-domain, cross-functional expertise on technology and business trends.
-
Act as a digital subject matter expert and Business Partner. Contribute extensively to the plannings and budgetary processes for the franchise.
International Digital Manager (Global Digital Marketing Solutions team)- Hoffmann-La Roche
January 2011 – December 2014
[ 4 years ]
Manage large-scale digital projects supporting regional and global business and piloting new technologies.
Implement digital services and solutions to meet internal business needs of affiliates worldwide and maximize the impact of their eMarketing multichannel actions to improve maturity level via training.
Manage relationships with internal/external stakeholders and onboard agencies. Scout for new technologies and interface with vendors and better Integrate solution with our ecosystems. Propose UxGuidelines and implement clear processes.
Drive implementation of best practices across the organization, provide consultancy / expertise in the digital area as an SME and of course innovate with new ideas. Focus on internal and external end customers (Sales reps, HCP, KOL, Nurse, patients...).
Short assignment as a Business Analyst Digital Media - Pharma Research & Early Development (pRED)
Managed: Portal / Websites, Communication, Patient Smartphone apps, Data-driven patient recruitment.
Change management control (for innovative solution/services)
eEducation (Virtual Event Management & eTraining) expert.
Digital eMarketing Project/Service Management & eDetailing Expert.
​
Founder & Business Director
- Slash'Agency
February 2010 – 2014
(4 years /)
France & UK
​
-
Organize and manage fashion event shows.
-
Promoting designers, Make Up Artists and other fashion workers.
-
Coaching and recruiting models.
-
Organizing elections and manage fashion event project for designers and other groups.
-
Build eCommerce websites for designers and fashion page for models.
International E-Business Project Manager
- EMC Computer Systems
September 2009 – January 2011
[ 1 year 5 months ]
La Défense - Bezons
​
Working within the International Ebusiness Team.
Manage international web requests : eMarketing, web analytics, business analyst.
Launch Search Engine Marketing and Search Engine Optimization of campaigns for product launch optimization.
Oversee development of customized content for affiliates in alignment with localization objectives supporting local initiatives in cooperation with the Global (American) team.
Webmarketing & Communication Manager
-Â Quantifica (Omsyc)
September 2008 – September 2009
[ 1 year 1 month ]
Paris, France
Telecoms Data-on-demand) Work essentially in English on eMarketing, communication and telemarketing subjects.
Executed strategic marketing and communications plans.
Cultivated and forged new partnerships to promote online database containing 240K+ informational assets.
Orchestrated digital adwords campaigns for SEO optimization on the e-commerce website.
Managed the online newsletter development and distribution find potential clients.
Created data catalogs, communication support materials for offline marketing.
Represented brand at industry events and trade shows, share knowledge on Web2.0 and social network.
Tele-marketing to reach potential customers.
Market Researcher
- Tendance Parallèles
April 2008 – June 2008
[ 3 months ]
Paris, France
​
Authored a Global market study on mobile telecoms for the main three network operators in France (SFR, Bouygues, Orange).
Presented the strategic initiatives by actors.
Marketing Assistant & Office Sales Manager
- Ethnik Conseil & Be Colored
September 2006 – September 2007
[ 1 year 1 month ]
Paris & Ile de France
Start-up agency specialized in multi-ethnic markets within the beauty sector. (Managed 25+ hostesses & MUA).
Managed marketing function.
Produced promotional materials and sponsorship presentations.
Provided brief marketing and lead artistic shows animations in galleries for MUA talent to present in-store demonstrations.
Lead sales in our retailers in Ile de France area.
Authored a comprehensive business plan to create new agency.