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September 2009 â€“ January 2011

International E-Business Project Manager - EMC Computer Systems

La Défense , Ile De France - Bezons

Major information technology services company. Working within the International Ebusiness Team - Work essentially in English.

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Key Highlights
• Supported the French website product promotion and content optimization including design and manage AB Testing to optimize the online user experience.
• Headed creation and launch of a major communication support for EMEA region Intranet and internal newsletter.
• WebAnalytics : Generated complex metrics and data reports utilizing interactive dashboard to advise executive-level management leaders regarding user behavior (including profiles, leads, ROI analysis)

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Managed international web requests : eMarketing, web analytics, business analyst.
Launched Search Engine Marketing and Search Engine Optimization of campaigns for product launch optimization (tracking codes, source codes, create registration and invitation pages, implement tracking URLs etc).
Directed all phases of strategic online marketing campaigns across the EMEA region. 
Leveraged knowledge of search engine optimization tools to maximize market reach. 
Oversee development of customized content for affiliates in alignment with localization objectives supporting local initiatives in cooperation with the Global (American) team. 

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