April 2008 – June 2008

Market Researcher - Tendance Parallèles

Paris, France

Key Highlights
• Created PEST analysis of the sector, SWOT analysis of the market, PORTER five forces analysis model
• Investigated the demand segmentation in mobile network and presented the marketing mix model (Product, Price, Distribution, Communication).
• Analyzed business future tendency and concentration/diversification per market segment.

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Authored a Global market study on mobile telecoms based on event communication plans of the main three network operators in France (SFR, Bouygues, Orange).

Presented the strategic initiatives by actors and also communicated with travel, communication, training and marketing managers of each company to access information.