September 2006 – September 2007

Marketing Assistant & Office Sales Manager - Ethnik Consel & Be Colored

Paris & Ile-de-France

Start-up agency specializing in multi-ethnic markets within the beauty sector.

Key Highlights
• Authored a comprehensive Business Plan to create new agency (Global market study with competitors, communication assets, global financial forecast and recommendations etc)
• Raised sales 50% and achieved 100% product sell-outs with effective marketing campaigns. 
• In charge of "BE COLORED" brand promotion in Ile de France sector.
• Team leader : Responsible for managing a team of 25 sales persons & makeup artist to promote the brand on the "Ile de France" sector (team schedule, bookings, briefings, recruiting, assuring staff training, conduct sales pitch & instructions, monitoring results and reporting weekly to the Director).

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Supported new business company and managed marketing function. Planned product launch and their campaigns and segmented customer based on their needs. Produced promotional materials (leaflet, catalog, and sponsorship presentations).

Direct and operational Marketing with brand development and growing database. 

Product development on Ile-De-France sector, during week or special weekend events, coordinating sales members on simultaneous showcase.
Retained and oversaw artistic and marketing talent to present in-store demonstrations for event show and lead sales, trade shows, exhibitions, customer events. 

Use Social Media for communication and promotion to reach new clients and get visibility.

Assuring team work ,delivery, managing reports on sales activity and taking care of the product stock in our retailers.